creative | art director
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That Lady Thing

That Lady Thing

We took a social phenomenon, and transformed into an opportunity for people to post about a reality that affects women every day. It’s an interactive art exhibit, a place to paint a picture of present day sexism. Mostly, it’s a collective statement about wage gap, gender bias, women in leadership, and objectification. Styling itself as “part speakeasy, part speak out”, ours is pop-up with purpose.

 
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It's a socially conscious social club.

A destination for conversation.

A place, where style meets substance.

The patriarchy gets a makeover.

Selfies get self-aware.

We did The Lady Factory.

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The Wallflowers

Art nouveau and geometric patterns inspired the wallpapers, at the first glance, they are bold, poppy graphics. On closer look, each reveals a story about women's lives today.

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The Corporate Climb

Got a case of missing rungs? So do I! We create a corporative ladder for women who want to try to climb up to the end. Only 5% of women will make it to the top.

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The Sea of Objectification

Every morning, we wade into the familiar waters of misconduct. Ladies, soak up the sea change—the tides, they are changin'!

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The Wage Gap Money Grab

Is it a game of skill? No! it's a game of chance.
Women's tried their luck to close the wage gap.

PRESS.

What I did:
Concept, Art direction and Illustration

Agency
Eleven Inc