3% Movement
The 3% Movement was born out of a time when only 3% of all U.S. Creative Directors were women. I'm proud to say that I had the privilege of creating this project in the early ages of the movement, and I'm thrilled to see how far it's come - thanks to their tireless efforts, that number has risen to an impressive 29%.
We wanted to create a visually striking identity for the "Brands on Board" theme. To show the need for more women in advertising, we pink-dipped consumer goods, and I crafted a cool hand-brushed font. Despite a tight budget, we got creative and conducted a photoshoot in the agency basement. The result was so impressive that we extended the visuals beyond the program guidebook to the entire event branding, setting a new standard for future events.
"The 3% Movement's journey is seriously inspiring!
They've shown us how powerful advocacy can be and why fighting for more diversity and inclusion at work is so important.
Concept, Art direction, Photography, Image Retouching, Props Design, Calligraphy
Agency: Eleven Inc