Creative Lead — Art
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Samsung Teaser

Samsung Launch Teaser

For the launch of Samsung's latest mobile device, we went all out and took over a massive 4D outdoor unit in Seoul, South Korea. By showcasing a stunning piece of animation, we were able to create a mesmerizing and easily understandable story that captured the imagination of consumers.

Our teaser utilized visual metaphors to highlight the device's innovative features, such as its ability to seamlessly integrate work and play, the enhanced SPen functionality, music capabilities, and the unique Flip design. Additionally, we leaned into the device's stunning Mystic Bronze color without revealing too much about the product itself.